Friday, July 17, 2009

United We Serve: Build the Movement

United We Serve -


Thanks to you, United We Serve is off to a strong start. But we need your continued help reaching out to prospective volunteers in your communities in order to help President Obama grow this service movement. 

We have delivered the message that service is not simply a nice thing to do, rather it is critical to restoring America's promise. The First Lady has echoed the President's call to service. Entertainers and musicians are lending their star-power to the cause. The sports community is promoting United We Serve through public service announcements airing in media markets nationwide. Click here to watch the Major League Baseball video featured during the All Star Baseball Game this week.

These high-profile spokespeople are exciting, but we need your help reaching volunteers where they live, work and worship. Here are some simple ways to spread the word:

Engage your friends and colleagues:

Engage your community by using United We Serve media tools to invite local TV stations, newspapers and other bulletins to cover your activities, draw attention to the pressing community needs you are addressing, and help you recruit new volunteers. Download our media tools from the newsroom at and:

In addition, we encourage you to spread the word about United We Serve:

  • Submit an op-ed or a letter to the editor to your local newspaper about the importance of service
  • Plan a press conference for your organization to highlight an ongoing service activity and tie it to the President's call to service
  • Send a press release to local media outlets sharing the story of a volunteer or highlighting the impact of your organization
  • Record a public service announcement for your local radio station

Also, you are invited to join our public affairs team on a conference call to discuss press strategy and ask questions. Please RSVP to And join us:

Tuesday, July 21 at 2PM
Call in number: 800-369-2157
Passcode: 4794964

We appreciate your help as we work to spread the word about your service and this national initiative to all of America's communities. Meanwhile, check out our new "stories of service blog" at and test the new and improved search function to sort through over 250,000 volunteer opportunities.

In Service,

United We Serve Summer Team
Corporation for National and Community Service



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About Me

The CalServe Network posts news and updates of interest to the service-learning field in California. News and updates are drawn from the CalServe List Serve and the National K-12 Service-Learning List Serve and various other sources.