Thursday, October 15, 2009

Volunteering Coming to Your TV Set Next Week!

Are you ready for Desperate Housewives, Ghost Whisperers, Mentalists, and Heroes to call your office looking for a way to volunteer? Those shows are just some of the more than 90 primetime programs that will be highlighting volunteering next week as part of iParticipate, a national initiative of the Entertainment Industry Foundation to shine the spotlight on the ways that everyday Americans help their neighbors.

Television shows on ABC, NBC, CBS, Fox and several cable channels are incorporating themes of service and volunteering into their scripts and story lines that will reach hundreds of millions of viewers during the week of October 19-25. All this primetime focus is expected to generate renewed interest in volunteering in local communities. The Corporation for National and Community Service has teamed up with EIF on this unprecedented effort, and we encourage you to use this opportunity to recruit volunteers and highlight the work your organization is doing.

Are you and your organization ready? Here are a few tips and links from the Resource Center on ways to welcome, invite, incorporate, support, and celebrate the volunteers who walk through your doors.




  • Make the pitch...
    • Across the country, the local affiliates of the four broadcast networks will be looking for volunteer stories to highlight on their newscasts.
    • This is a great time to reach out to your local affiliates with stories and statistics about your volunteering and service program — talk shows, morning shows, and evening news. Print media may also be more receptive.
    • Collect stories about what volunteers have done for your organization.
    • For a media toolkit with tips and sample materials, visit:










For more information on iParticipate, visit or For additional information and resources visit the Corporation's websites,, and and the websites of state service commissions. You received this e-alert because you are subscribed to one of the e-mail discussion lists hosted by ETR Associates, which manages the Resource Center.


1 comment:

  1. I actually stumbled upon the iParticipate campaign because I love the band The Album Leaf, and their song “The Light” was featured in one of the commercials, but now that I’ve seen the ad, I’m really happy to see the entertainment industry giving back. Living in LA, it’s easy to just get caught up in all the negative and scandalous stories of Hollywood types, so I'm thrilled to see such a large-scale campaign of celebrities and people in power giving back to the community.


About Me

The CalServe Network posts news and updates of interest to the service-learning field in California. News and updates are drawn from the CalServe List Serve and the National K-12 Service-Learning List Serve and various other sources.